Your Message is Your Product
Marketing can amplify an idea, but it can’t manufacture meaning. Wya Simon Sinek, nothing has changed.
Narrative, brand, & growth, for big ideas.
Leadership for health, science, frontier tech, and exec. communications.
Leadership for health, science, frontier tech, and exec. communications.
Ash by Slingshot AI · Andrew Yang for President · Inseparable · Michael Bloomberg · OneMind Accelerator · Congressman Dean Phillips · YamiBuy · The Future US · Humanity Forward · Hawkfish · Ash by Slingshot AI · Andrew Yang for President · Inseparable · Michael Bloomberg · OneMind Accelerator · Congressman Dean Phillips · YamiBuy · The Future US · Humanity Forward · Hawkfish ·
About
01 In the arena
Senior comms & marketing helping big ideas breakthrough.
Over the last 10+ years, I’ve made the impossible feel possible across presidential politics, policy movements, frontier AI, and large organizations.
I've repeatedly entered unfamiliar arenas, learned them fast, and worked from first principles and cultural intuition rather than old playbooks.
- Employee #2 → Andrew Yang into a national movement
- 4K → 2M+ audience · $20M+ raised online
- Creative on $100M Bloomberg campaigns
- Helped pass 15+ state mental-health laws
- First marketing hire · $100M Slingshot AI launch
- 20K → 400K+ users · FDA scrutiny → OK to operate
I’m called to be in the arena: working on things of consequence, navigating important moments where it’s all on the line.
Selected work
02 Capabilities & case studies
Selected work at the intersection of consequential ideas, public trust, and culture.
04 connected disciplinesOne system, not a sequence.
Selected video work
Select visual storytelling
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Operating principles
Principles
Earn the Right to Take a Moonshot
Great brands aren't built chasing home runs. They're built doing the fundamentals exceptionally well; then you earn your moonshots. What are the fundamentals? That'll be 1 billion dollars.
To Stand Out, You Must Do New Things
Audiences inherently adapt to tactics. You must always be evolving against the status quo, and it often means going against your smart friend.
S-Tier Comms is Upstream Comms
Many companies think comms begins after a decision has been made. But the message is the product. Business decisions should be informed by your desired perception. Anthropic gets this. CC: Pentagon.
Career lineage
Andrew's lineage
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Most recently, I joined Slingshot AI as its founding marketing and communications hire, helping launch and scale Ash, the first AI for therapy. I worked across communications, brand, growth, media, research, storytelling, regulatory strategy, and executive comms.
- Launched Ash alongside $100M in funding, growing 20k → 400k+ active users at a $1.50 blended CPI (down from $9)
- Led communications + regulatory strategy through FDA & state scrutiny
- Shift AI therapy category sentiment +20% positive in six months
- Built scientific advisory, led research communications, and media relations with dozens of tier one and two outlets
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Moments from the field
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For big ideas
Let’s talk.
I like to work with ambitious founders and organizations introducing something new, reinventing a category, or taking a meaningful brand risk.